The real effect of increased compliance
Reminder compliance is the most important phrase you’ll hear when it comes to improving your practice’s success.
Consider these facts from the American Animal Hospital Association:
- Owners of adult dogs spend $407 annually for preventive care for their pet (on average, $107 for a preventive care exam and $25 per month on heartworm and flea and tick prevention).
- Owners of adult cats spend even more on preventive care each year—$440.
Are you missing out?
Preventive care services and products generate 38%1 of a practice’s income. Are you missing out on some of that revenue? How many of your clients skip their pet’s annual preventive exam? How many purchase their preventive products outside your practice? In order to keep that revenue where it belongs—in your practice cash register—you should aim for a preventive care compliance rate of 70%.
The effect of increased compliance.
According to the American Veterinary Medical Association, a typical small animal practice has 2 doctors, each of whom sees 1,800 pets—60% dogs and 40% cats—annually. That’s 2,160 dogs and 1,440 cats visiting the practice every year. Here’s the difference a 20% increase in compliance can make at a typical practice:
That’s a significant increase in revenue that many practices are not enjoying. Why? It’s all about communication.
Over 40% of practices surveyed report that they do not have a formal, written communication plan.2
Most practice owners think their current approach to marketing is sufficient. Many believe that running manual postcards and making phone calls from the practice drive appointments and sales at a low cost. But those manual methods are actually hurting your bottom line—in some cases to the tune of a few hundred thousand dollars per year.
Implementing a better marketing and communication plan will put that revenue where it belongs—in your practice.
1Wendy S. Myers, Communication Solutions for Veterinarians Inc.