White Papers

Increasing new client acquisition with practice marketing

Every business needs to attract new customers to grow. Historically, in the veterinary industry, some practices have been reluctant or unsure of how to achieve this. Attitudes are changing, but it unfortunately took the global financial crisis 10 years ago and the subsequent downturn to bring the importance of acquiring new clients into sharp focus. As a result, the majority of practices now undertake some form of action to increase client numbers.


Improving client retention with effective reminders and recalls

Over recent years veterinary practices have started experiencing increasing financial pressure because of patients either postponing routine appointments or stopping attendance altogether.

Although it has been 10 years since the global financial crisis, the scars remain. Despite strong gains in international markets during 2017, the world is still experiencing sub-par economic growth, with resulting high levels of public, corporate and consumer debt.